For many realtors, social media can leave them extremely overwhelmed. It’s a necessary evil, after all, but it can be time-consuming, frustrating, and you might be feeling like it is impossible to manage. We want to help! Keep reading for 5 tried & true social media ideas for realtors to implement in a sample social media calendar for you to use.
Monday: Moving Monday
Post a tip about moving, something to make the moving process easier, or a resource for the moving process
Tuesday: Helpful outside information and insights
Share outside content (articles from other resources) that are helpful and informative for your followers.
-If your followers tend to skew as interested in home design, share the latest home design trends and decorating ideas.
-If you tend to have more business or finance minded followers, share content from Forbes, Business Insider, or Bankrate.com.
-Keeping Current Matters has great real estate related content to share.
Wednesday: Funny Posts
People like to laugh, especially in our current world! Share memes, funny real estate stories, and things that will make your followers day.
Thursday: Behind The Scenes
Share something happening “Behind the scenes” in your day-to-day life. The more authentic you can be, the better.
Maybe it’s sitting at your kitchen table writing an offer, maybe it’s a photo of the house you showed today or a photo from the closing you just attended.
Your followers like to see the “real” you and are interested in what is happening behind the scenes. According to Tom Ferry International, the top performing social media posts are the ones where you are being your most “authentic self.”
Friday: New Listing
Feature a listing you currently have on the market. Here are a few tips to maximize this sort of post:
-Include photos of the house
-Add key details about the house (Beds, Bath, Sq. Footage, School District and Price)
-Add a link to the website of the listing.
-Share the listing onto your personal Facebook page.
If you don’t have a new listing to feature, post an invitation for your followers to attend an open house you are hosting this weekend.
Social media doesn’t have to be something that you dread. With a little planning, it can be something that helps you connect with your past & current clients. We will be sharing more social media tips in the upcoming weeks- stay tuned!